Alliance
A service design project focused on developing a comprehensive post-incubation service strategy for ventures created by BCG Digital Ventures (BCGDV), addressing the critical transition from startup to scale-up. I led the research, service blueprinting and brand strategy to define a robust value proposition and go to market. The goal was to create a tailored support system that empowers BCGDV ventures for long-term success, ensuring their sustainable growth and market impact.
At BCG Digital Ventures they incubate ventures, but… what happens after the incubation period, once the new corporation is established and the new CEO in place? We design a service and a brand to solve that problem and give the new companies a reason to maintain contact with BCGDV.
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Insights
Data driven advice to help scale new corporate ventures
Advantage
Gain an edge in the market through the BCGDV network
Belonging
Keep your team plugged in and connect with other corporate venture teams
A value proposition to keep the relationship after the incubation with the new companies.
Focusing on their needs, and not BCGDV ones
Offering value to the new corporation not only in the starting period, but also after success
A brand that offers inspiration, creates a feeling of belonging and pride of their origins as corporate ventures
The insights tool helps with data analysis
Services provided by Alliance
Support for the Venture Advisors
