Product Strategy and Design of DrGo, a personal healthcare assistant that connects Hong Kongers with local healthcare professionals via video consultation. Through user-centric design and continuous discovery, we built a successful business that is now a leading telehealth provider in Hong Kong, recognized with multiple awards for innovation and user experience.
Our go-to-market strategy focused on building trust and credibility, leading to partnerships with major Hong Kong hospitals. This unique positioning has enabled us to deliver accessible, high-quality healthcare services, making a positive impact on the lives of countless individuals.
- Healthcare when you need it. Access health advice with online doctor consultations from the comfort of your own home
- Save time. Skip the doctors clinic and get your medication delivered directly to your front door
- Trusted advice. Find quality local specialists that suit your needs
Trustworthy
Caring
Vital
Easy and fast health care when the user needs it
The users are able to book a video consultation with the doctor at any time they need it in just a few steps
A triage process designed with the patient in mind
The users only need to answer a few questions in the app to create an appointment with the doctor they need
Face to face consultation with the doctor
The users can connect with the doctor and discuss with him in a video conference to get a prescription, referral or sick note
Seamless prescription and delivery of medication
Patients can get prescriptions and arrange the delivery with a concierge to get the medicine directly at their door
Pilot user cases
After conducting user research and consulting with more than 100 doctors, we defined the safest families of user cases to start our pilot, and orientated the marketing launch campaign towards them.
