Spearheaded a cross-stream collaboration spanning 4 countries and 3 companies, fostering a startup culture that prioritizes the consumer within an 8-month timeframe. Established a robust feedback process that directly influenced decision-making every sprint, ensuring alignment with our core mission and maintaining a laser focus on delivering value to our customers.

Our gamification system, designed with behavioral science principles at its core, fosters sustained user engagement and motivation. By implementing strategic elements such as limited options, scarcity, locked content, and intrinsic rewards, we create an environment that encourages users to actively participate and progress within the platform.

Furthermore, we developed the gamification system in close partnership with the business team, ensuring alignment with monetization goals. This collaborative approach enables us to rigorously test our monetization strategies and make data-driven adjustments based on real user behavior, ultimately optimizing revenue generation and adapting to market dynamics.