Lekue
An e-commerce project to position the brand and place value on its products, creating a new association with a lifestyle and a way of healthy eating. A new perception of the product that would reinforce and enhance the brand.
Everything in Lekue has to start with the users in mind, their needs and the community that they create.
Improve sales
One of the main goals of the redesign was to improve the online sales and increase the basket value.
Global and local
Create an international brand that respects the local ways of understanding food across the globe.
Much more than a cookware e-commerce
Lekue is much more than just cookware. The brand position was key in the project, so we work very close to Lekue team to define a concept that bring to life their mix of healthy cooking and lifestyle.
One product, infinite possibilities
In this project, the architecture of information was core, which would provide answers to the users’ requirements and alternative navigation per product type.
Une brand, many users needs
From foodies to crossfit, everyone has their own motivation to use the lekue product and become a part of the community. A key part of the project was to make sure we define and make easy all those pathways.
