Hispanitas

I led the user experience strategy for the transformative redesign of Hispanitas’s e-commerce platform, a Spanish shoe company with a rich history and significant global presence. Employing a blend of data analytics, quantitative, and qualitative research, we worked closely with the business and marketing to reimagine their online shop, creating a seamless multi-channel experience while streamlining internal processes.
My focus was on optimizing conversion and establishing the e-commerce platform as the company’s primary revenue driver. By aligning user needs with business objectives, we successfully transformed their online presence, significantly boosting sales and solidifying their digital market leadership.

Aquire new users

Increase the consumer base, reaching new groups of consumers and intensifying the presence of their community

Increase the sales

Boost sales by increasing the conversion rate and average expenditure per receipt in the e-commerce

Raise engagement

Improve the brand’s communication, placing more value on their product and focusing on the user

1

More visual

The design gives protagonism to the product, making pictures the absolute protagonists of the product detail
2

Simpler process

Simplifying the shopping process and minimizing the distractions to improve the conversion rate and optimise the purchase funnel.
3

Complete the look

Tailored suggestions of complementary products helped to increase the average expenditure per receipt

Optimising the shopping experience

A positive shopping experience is fundamental for the success of an online shop. That’s why the goal was to simplify the shopping process as much as possible. A simple and fast purchase funnel created with conversion in mind.