Domain Rural
Approximately a third of the Australian population live in remote or rural areas of the country so understand the differences and needs of this segment and designing a real estate platform for rural properties tailored to the special needs of the rural users was a great challenge.
We may tend to think rural areas are not as tech as the cities, but in our research we discover that new technologies are becoming a strong glue in that communities, a useful tool that skips big distancies and a huge ally to better optimise farm activities.
Domain Green
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Navy
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Neutral
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Mobile first, powerfull filters
The particularities of the rural life make the mobile devices the bes allies of the farmers, with a surprisingly high mobile use. Powerful and specific filters, very different from the residential ones, are also key to create a useful tool for the rural real estate.
Map search is essential
The map search with clusters is the primary option in domain rural. For big distances and complex topographies, is way more important to understand where a farm is than the name of the town.
Adapting the property page
Rural properties have particularities and special needs that make them quite different for a normal residential property. Identify them and adapting the domain property page to better suit this kind of property was one of the main challenges of the project.
Designing for growth
The designs are only the beginning of a new business that wants to focus on solving the needs of a growing market in Australia.
Working together
Once we understood the rural users, working with the technical team, the rural team and rural real estate specialist was key to identify all the business and product opportunities that this new area had accross the user journey.
