CRE – Domain Group
I played a leading role in the product design for commercial real estate platforms, driving significant optimizations and unlocking new revenue streams. Leading the customer-centric transformation, I conducted in-depth research, conceptualized innovative solutions, and implemented strategies that enhanced profitability while creating differentiated experiences for diverse target audiences, including office, retail, and industrial sectors.
Working closely with tech, business and marketing I focused on seamlessly aligning the platform experience across different channels and touchpoints, including web and mobile channels, agent services, and marketing messaging, ensuring a cohesive and impactful user journey. This resulted in a modernized approach to commercial real estate, fostering both business growth and enhanced customer satisfaction.
Commercial Real Estate is a complex ecosystem, as each type of commercial property (offices, retail, industrial…) has their own particularities, users and needs. The main challenge was to find the commonalities and differences to improve each of them, without adding complexity to the business.
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Corporate tentant user journey
Different moments in the life of a business request different spaces and commodities, for startups normally would be the CEO of the company who gets the task, but in mid or bigger companies is normally someone else is tasked with this, that should seek approval by the higher hierarchies.
Business and Franchise lifecycle
Start a new business is a life-changing moment for many business owners, depending on the risk the business owner wants to take and the money they can get, they can decide to start up a new business from scratch, buy an existing business or open a franchise.
Investor’s portfolio lifecycle
Normally investors would start in residential to later on step into commercial spaces and finally own their own business. In many cases, commercial investors get specialized in a particular property type, and the demand from overseas in australia is growing a lot.
The importance of the map search
In commercial property, is even more important that in residential the use of a map when it comes to search for a property. Amenities, other business, commute distances and legal zones also play a important rol in the decision making.
Bringing the IOS app to life
An iOS app simple enough that can be used for any level of expertise, but also powerful enough to cover the demands of more advanced business owners and investors across the different property types to improve the experience of all the different types of users.
Team collaboration
In CRE team we had 17 developers and 3 product managers, that work very close to other areas of the business like marketing or sales and with external stakeholders to define the direction of the number 1 commercial real estate in Australia.
